1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.
1.2 The controller for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is Radaddel GmbH, Auweg 1, 82439 Großweil, Germany, Tel.: 0049 8841 9999 104, E-Mail: info@radaddel.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection when Visiting Our Website
2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/referral from which you accessed the page
- Browser used
- Operating system used
- Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR, based on our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content-Delivery Network
Shopify
For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your end device for a longer period and enable the saving of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
If individual cookies used by us also process personal data, the processing is carried out either in accordance with Art. 6 Para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit to the website.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contacting Us
5.1 Facebook Chat
This website uses a live chat system from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland
The processing of personal data transmitted via chat takes place either in accordance with Art. 6 Para. 1 lit b GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in effectively assisting our website visitors.
Your data transmitted in this way will be deleted, subject to statutory retention periods to the contrary, once the matter concerned has been conclusively clarified.
Additionally, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated with the help of cookies. This information does not serve to personally identify you and is not merged with other data records. If this information contains personal references, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.
The setting of cookies can be prevented by corresponding browser settings. However, in this case, the functionality of our website may be limited. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
5.2 WhatsApp Business
You have the option to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.
If you contact us via WhatsApp regarding a specific business matter (e.g., an order placed), we will store and use the mobile number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. b GDPR to process and respond to your request. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address, or email address) to assign your inquiry to a specific process.
If you use our WhatsApp contact for general inquiries (e.g., about the range of services, availability, or our website), we will store and use the mobile number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in providing the requested information efficiently and promptly.
Your data will only be used to respond to your request via WhatsApp. No disclosure to third parties will take place.
Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transmits phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 Para. 1 lit. a GDPR when they first used the app on their device by accepting the WhatsApp terms of use. Transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.
For the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.
Within the scope of the aforementioned processing, data transfers to servers of Meta Platforms Inc. in the USA may occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
5.3 When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected when using a contact form is evident from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the related technical administration.
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after final processing of your inquiry. This is the case when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.
6) Registration on the Website
You can register on our website by providing personal data. Which personal data is processed for registration is evident from the input mask used for registration. We use the so-called double opt-in procedure for registration, meaning your registration is only complete when you have confirmed your registration via a confirmation email sent to you for this purpose by clicking on the link contained therein. If your confirmation is not received within 24 hours, your registration will be automatically deleted from our database. The provision of the aforementioned data is mandatory. All further information can be provided voluntarily by using our portal.
If you use our portal, we store the data necessary for contract fulfillment, including any payment information, until you finally delete your access. Furthermore, we store the voluntary data provided by you for the period of your use of the portal, unless you delete it earlier. You can manage and change all information in the protected customer area. The legal basis is Art. 6 Para. 1 lit. f GDPR.
In addition, we store all content you publish (such as public posts, wall entries, guestbook entries, etc.) to operate the website. We have a legitimate interest in providing the website with the complete user-generated content. The legal basis for this is Art. 6 Para. 1 lit. f GDPR. If you delete your account, your public statements, especially in the forum, will remain visible to all readers, but your account will no longer be accessible. All other data will be deleted in this case.
7) Comment Function
Within the comment function on this website, in addition to your comment, information about the time of creation of the comment and the commenter name you chose are stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address takes place for security reasons and in case the person concerned infringes the rights of third parties or posts illegal content through a comment. We require your email address to contact you if a third party objects to your published content as illegal.
The legal bases for storing your data are Art. 6 Para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.
8) Use of Customer Data for Direct Marketing
8.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have explicitly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter will be used exclusively for the purpose of promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further use data that is legally permitted and about which we inform you in this statement.
8.2 Brevo
Our email newsletters and other promotional email communications are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
Based on our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided during registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can handle the email dispatch on our behalf.
Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical success evaluation of mail campaigns using web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to mail tracking at any time with effect for the future.
We have concluded an order processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
8.3 Advertising by post
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, your year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.
9) Online Marketing
9.1 Google AdSense
This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called "cookies", which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses "web beacons" (small invisible graphics) to collect information, which allows simple actions such as visitor traffic on the website to be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve a transfer to Google LLC servers in the USA.
Google uses the information thus obtained to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is legally required and/or if third parties process this data on behalf of Google.
All the processing described above, in particular the reading of information on the terminal device used via cookies and/or web beacons, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 Our own Affiliate Program
In connection with the product presentations on our website, we operate our own affiliate program, within which we provide interested third-party website operators with partner links to place on their websites that lead to our offers. Cookies are used for the affiliate program, which are generally set on the partner site after clicking on a corresponding partner link and for which we are therefore not responsible under data protection law. Cookies are small text files that are stored on your device to track the origin of transactions (e.g., "sales leads") generated via such links. This allows us, among other things, to recognize that you have clicked the partner link and have been redirected to our website. This information is required for payment processing between us and the affiliate partners. If the information also contains personal data, the described processing is carried out on the basis of our legitimate financial interest in the processing of commission payments in accordance with Art. 6 para. 1 lit. f GDPR.
If you wish to block the evaluation of user behavior via cookies, you can adjust your browser settings so that you are informed about the placement of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.
10) Web Analytics Services
10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google (Universal) Analytics sets cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is truncated by Google by the last digits to exclude direct personal identifiability.
The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics and truncated will not be merged with other Google data. The data collected within the framework of Google (Universal) Analytics is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie-Consent-Tool" provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.
Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic features
Google (Universal) Analytics uses the special function "demographic features" and can thereby create statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and will be deleted after being stored for two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive personal data from Google, but only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
10.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is truncated by Google by the last digits to exclude direct personal identifiability.
The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics and truncated will not be merged with other Google data. The data collected within the framework of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie-Consent-Tool" provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized transfer to third parties.
For more legal information about Google Analytics 4, please visit https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your user behavior across devices and create database models, including cross-device conversions. We do not receive personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11) Retargeting/ Remarketing and Conversion Tracking
11.1 Meta Pixel with advanced matching
Within our online offering, we use the "Meta Pixel" service from the following provider in advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets. In addition, this cookie collects specific customer data such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins, or registrations (advanced matching). The cookie is then read out and enables the transmission of data, including specific customer data, to Meta.
We use "Meta Pixel" with advanced matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g., interests in certain topics or products, which are determined based on the visited websites) that we transmit to Meta (so-called "Custom Audiences").
Furthermore, we analyze the effectiveness of our ads by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard version of "Meta Pixel", the advanced matching function helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Meta, so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's Data Policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and off Facebook.
All processing described above, in particular the setting of cookies for reading out information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.2 Google Ads Conversion Tracking without cookies
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine the success of individual advertising measures in relation to the data of the advertising campaigns. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your device at any time.
Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables an analysis of your website usage. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an Ads ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across Google Ads customer websites. The information collected in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.
However, you do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Insofar as the collected information relates to a person, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.3 Google Marketing Platform
This website uses the Google Marketing Platform online marketing tool from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to deliver relevant ads to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a GMP ad and later visits the advertiser's website using the same browser and buys something via this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server.
We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading out information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
The GMP by Google privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
12) Page functionalities
12.1 Facebook Plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated using a "2-click" or "Shariff" solution.
This integration ensures that when a page of our website containing such plugins is accessed, no connection is yet established with the provider's servers.
Only when you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, your browser establishes a direct connection to the provider's servers. In this case, regardless of whether you are logged in to an existing user profile, certain information about your terminal device (including your IP address), your browser and your page history is transmitted to the provider and possibly further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by reactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
12.2 Instagram plugins
Plugins from the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
These plugins enable direct interactions with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated using so-called "2-click" or "Shariff" solutions integrated into the page.
This integration ensures that when you access a page of our website that contains such plugins, no connection is established with the provider's servers yet.
Only when you activate the plugins and thus give your consent to data transfer in accordance with Art. 6 para. 1 lit. a GDPR, will your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, certain information about your terminal device (including your IP address), your browser and your page history will be transmitted to the provider and processed there if applicable.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by reactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
12.3 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC., USA
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the content, at the latest when the video is played. Certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not want this assignment to your account, you must log out before pressing the play button.
All the aforementioned processing operations, in particular the setting of cookies for reading out information on the terminal device used, only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke the given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
12.4 Google Maps
This website uses an online mapping service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, our location is displayed to you and any approach is facilitated.
Already when calling up the subpages into which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also lead to a transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish the assignment to your profile with Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates these.
The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have a right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, it is also possible to completely deactivate the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus the map display on this website can then not be used.
Insofar as legally required, we have obtained your consent for the aforementioned processing of your data in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the possibility described above for making an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further information on Google's data protection can be found here: https://business.safety.google/intl/de/privacy/
12.5 Google Web Fonts
This site uses so-called Web Fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you call up a page, your browser loads the necessary web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transferred to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/de/privacy/
12.6 Google Customer Reviews (formerly Google Certified Shop program)
We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to collect customer reviews from users of our website. After a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.
If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The rating you submit will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. In the context of using Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can revoke your consent at any time by sending a message to the data controller or to Google.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/de/privacy/
13) Tools and miscellaneous
Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consents for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users as an interactive user interface when they access a page, on which consents for certain cookies and/or cookie-based applications can be given by checking a box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by checking a box. This ensures that such cookies are only set on the respective user's terminal device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
14) Rights of the data subject
14.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the controller with regard to the processing of your personal data, with reference to the stated legal basis for the respective exercise conditions:
- Right of access in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to erasure in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to notification in accordance with Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent given pursuant to Art. 7 (3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
14.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
15) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When personal data is processed based on explicit consent pursuant to Art. 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.
If statutory retention periods exist for data processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods expire, provided it is no longer necessary for contract fulfillment or initiation and/or we no longer have a legitimate interest in further storage.
When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When personal data is processed for direct marketing purposes on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (2) GDPR.
Unless otherwise specified in other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
